Looking for a healthy start for your day or an energizing Snack?
Mass Food is committed to providing high quality products that will fulfill today's consumer needs. We understand that the right nutrition is the key for health conscious people and caring parents. Therefore, we have designed several lines of products, all tailored to match the different needs of consumers without compromising on taste.

Cereals have been around in Egypt since the Pharos, more than 5000 years ago. The only difference is that the culture is used to eat hot cereals such as pearl wheat and the famous Egyptian dish so called "Om Ali".

With the introduction of Cold cereals from the West, it was difficult to change the mindset of such an old habit and have the people eat processed cereals in cold milk.

Through intensive effort, promotions and consumer awareness campaigns we have managed to introduce Corn Flakes and other extruded cereals to the Egyptian household.

Mass Food has successfully managed to increase the market size to more than 3 times of what it used to be 10 years ago with a long way to go.